An Artist Created Luxury Packaging For Everyday Items

San Francisco's Museum of Craft and Design is debuting a new exhibit by Peddy Mergui that displays luxury branding covering everyday food items. In 'Wheat is Wheat is Wheat,' Mergui portrays dressed-up food such as Louis Vuitton salami and Burberry yogurt. "Through the creation of supermarket environment vignettes, in which products are re-branded, Mergui presents basic grocery items with well-known luxury labels and aesthetics, effectively turning a viewer’s perception of quality on its head...